Vashu Bhagnani is an enterprising producer. No two opinions on that. The prolific film-maker is doing something that no producer has dared to do in the past. He's organizing not one or two, but five premiere shows of his new movie AJAB GAZABB LOVE on Thursday, 25 October. Yes, you read it right -- five premiere shows in a single day!What makes the five premiere shows interesting is that each of those premieres will witness the active participation of the common man. "We generally hold premiere shows in Mumbai or Delhi and the norm is to invite the cast and crew of the film, besides celebrities. But the premiere shows of AJAB GAZABB LOVE will have the cast of the film walking the red carpet and interacting with the common man. These screenings are entirely for them. We make movies for them and I felt we should include them in our celebrations," Vashu informs me.
What also sets the premiere screenings apart from the usual wine-and-cheese events is that Vashu will have breakfast/lunch/tea/dinner, depending on what time the premiere screening is taking place. The first premiere in Amritsar will begin with breakfast, followed by lunch + premiere in Chandigarh, high tea + premiere in New Delhi, late evening snacks + premiere in Jaipur and dinner + premiere in Indore.
Wow! That's an ajab gazabb strategy, what say?
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