Smothered by KJo, Jha's film runs helter skelter

If it's impossible to release a film on the same Friday as Karan Johar, it is next to impossible to place your product in the following week either.

This, Prakash Jha has learnt as his film Chakravyuh gets set to release after Karan Johar's Student Of The Year (SOTY) . 

Says a source close to Jha, "There is almost non-existence space for the marketing of Chakravyuh. Every conceivable advertorial spot on television and other conventional media for a movie's marketing are reserved for Karan Johar's film. Jha has to depend almost entirely on theatrical trailers to put his product before the audience." 

An option explored by Prakash Jha was to let SOTY be released and then unleash an intense wave of publicity and marketing in the last week leading up to his release. However, that option had to be discarded since Chakravyuh opens on Wednesday, two days ahead of the customary Friday opening, which gives Jha's film a mere 5-day window post-SOTY release. 

Says the source close to Jha, "Chakravyuh finds itself in a peculiar spot. It has all its stars from Arjun Rampal to Om Puri most willing to promote the film, but not enough space to do, the spotlight being on Karan Johar and his three newcomers."

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SOTY: Will audience see beyond Varun's good looks?

STUDENT OF THE YEAR, is all set for release and while it is a given that filmmaker Karan Johar would make sure that, good looks of his actors are taken complete advantage of, and hence the presentation on the big screen turns out to be all glitzy and glamorous, one looks forward to the kind of value that Varun brings on table. After all, as an actor, he is responsible for bringing in the right dose of drama and romantic expertise as well other than just the song and dance routine, which, by the way, has already caught attention. 

	view STUDENT OF THE YEAR stills

'Thank goodness you asked me this because otherwise jisse dekho, woh sirf good looks and songs and dances ki baat karta hai. No one talks about acting,' sighs Varun, 'However look at any of Karan's films right from KUCH KUCH HOTA HAI to MY NAME IS KHAN, do you think any of his actors can escape from the high octane drama?' 

CHECK OUT: Why is Varun Dhawan avoiding Karan Johar?

He goes on to add, 'There is a lot of emotional play in the film and trust me, I was dying to get into that zone. It all became possible under Karan Johar's guidance because, he is a master when it comes to emotions. I learnt a lot from him.' 

Well, come 19th October and it would be known if after all the learning, Karan's students do pass with distinction marks or even higher. 

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